A Passion
to Empower

Late Grandfather's and Mother's Values
Inspire a New Generation

Family-owned businesses are the bedrock of the American economy but keeping them going is no small feat.

East Penn Manufacturing, however, is defying the odds, largely by continuing to reinforce the values and principles of its late founders, DeLight Breidegam and his son DeLight Jr., who launched the company in 1946, after DeLight Jr. came home from the war. The privately held company, based in Lyons Station, PA, now has members of the fourth generation working at East Penn, which over the last 75 years has grown to become the second-largest producer of lead batteries in North America. This next generation, in their 20s and early 30s, say their mission is to keep East Penn in the family—and privately held—because it allows them to protect jobs for their neighbors in their community and aim for the future. Putting people first, they say, is what’s made East Penn a success.

For the fourth generation, it's a matter of keeping their late grandfather's, and their mother's legacies alive.

“As my grandfather would always tell us: ‘The No. 1 rule to remember is that it’s all about the people,’” said Tim Miksiewicz, 31, who has been working full time at the company since 2015 in a number of jobs and is now working in project management. “We see ourselves as stewards of East Penn—we’re here to keep the company healthy so it can continue to provide thousands of well-paying jobs, support our community, and do right by our employees and customers."

For the fourth generation, it’s a matter of keeping their grandfather’s and their late mother Sally’s legacies alive. “It’s important that we stay private and family-owned—almost at all costs--morally and ethically,” said Dan, Tim’s twin, who has worked in various departments since college and on the factory floor and is now in Personnel. “It allows us to have a deeper connection to our employees and to make decisions that are in their interest and in the interest of the company’s long-term future. My grandfather instilled this philosophy in us.”

“East Penn is something we were fortunate to be part of but didn’t build ourselves, so we don’t have a sense of entitlement,” explained Sally’s youngest child, Matt, 26, who moved to Michigan recently. He feels it’s a privilege to help share East Penn values and culture with the lithium battery manufacturer the company acquired and said relations between upper management and the work force in Ann Arbor already is more aligned with the parent company’s culture. “We want employees here to know they can bring concerns and problems to the leadership team. My Mom and grandfather spent a lot of time talking to people on the factory floor and never put themselves above anyone else. We’re all trying to keep that legacy alive. We care about the employees. We want their feedback. We want them to be engaged.”

“What makes me proud is how much the company has grown but remained true to the values instilled by our grandfather—that each employee is important and that the people are No. 1,” said sister Kate Kline, 28, who founded her own baking kit subscription business in 2017, following in her family’s entrepreneurial tradition.

The focus on employees has served East Penn well. For 20 years, it has been named one of the Best Places to Work in Pennsylvania. Forbes called it one of America’s Best Employers. Of the company’s more than 10,000 employees, nearly 40% have worked there for more than 10 years and about a 16% have logged 20 years or more. Some 157 have celebrated more than 40 years with the company, which is the 29th largest employer in the state.

DeLight Jr., a beloved and revered figure described by employees as a man of the people and business visionary, put a priority on innovation, reinvestment in new technology and R&D, and on taking care of his workforce. He was known for chatting with employees, who he knew by name, asking about their families, and how he could improve the company and their jobs.

“He liked to see people promoted and moving up. He would encourage them to grow and try new things,” said DeLight’s son, Dan Breidegam, who has worked at East Penn for nearly 50 years, most recently serving as vice president of metals and commodities management before succeeding his dad as chairman in 2014. He described DeLight as the “Will Rogers of Berks County” because of his kindness, patience, and storytelling prowess, but said his father was “smarter and funnier.”

He was also a family man. Kate said on a typical Saturday when they were kids, her grandfather would bring supplies from the farmers market, Sally would whip up lunch, then he would take the four grandchildren to the family farm for shooting practice. “He was an Air Force vet and taught us about gun safety and how to shoot. He called me Annie Oakley. Here he was running this huge business, but he always made time for us.” She said whenever he saw his grandkids “he would hug us and tell us how proud he was of us. It’s how he was with his employees too—always generous with encouragement and love.”

Employees say they were devastated in 2015, when DeLight Jr., passed away at the age of 89. They still celebrate his birthday the first week in October, with cake served throughout the organization to pay tribute to his memory and the impact he had on their lives.

His death came a year after the fatal accident in 2014 that took the life of his daughter, Sally Miksiewicz, who DeLight had groomed as his successor. Sally was named CEO of East Penn in 2009. Prior to that, she was vice chairman and secretary of the corporation. During her tenure, she was instrumental in broadening leadership development, and advancing East Penn’s position in emerging markets and new technologies. As CEO, she was a passionate advocate for the company and loved to visit customers to talk about their needs and how East Penn could fill them. She considered carrying out the legacy of the generation that came before her a serious part of her responsibilities and was devoted to protecting employees’ health, safety, and advancement, while also acting as a role model to them in the community, where she served on committees and boards of the Lehigh Valley Health Network and Moravian College.

Humble and kind like her father, Sally was beloved by employees, who describe her as bold, compassionate, outspoken, and feisty, navigating the factory in her high heels and kicking them off in most meetings. “She loved the business,” said Kate, who says her own business is an ode to her mother, who taught her to bake. “She wanted to talk to anyone she could at the company—and knew many of them by name. She was so natural—and such a natural-born leader.”

The deaths left a huge void. “It was all so abrupt,” said Matt. “Suddenly those big people were gone and there were very big shoes to fill.”

We are reminded everyday to look past the day-to-day work issues and remember what great people make up the company.

- Dan

Dan Breidegam stepped in as chairman, and Dan Langdon, Bob Flicker, and Chris Pruitt who all worked under Sally and DeLight, became CEO, COO, and president respectively. When Langdon retired in 2018, Pruitt, became CEO/President. Chris has been with the company for 28 years and was close to Sally and DeLight, meeting with them over lunch nearly every day.

Today, Dan Breidegam continues many of the traditions started by DeLight Jr. He meets with new employees to talk about the company’s values, the opportunities open to them, and the future of the company. He tells them that his father realized, as the company grew, that if he remained successful, he could help more families. Like his father, he sends employees a message of praise and encouragement in the company newsletter every other month. In the September/October 2022 issue he remarked: “We talk about how much we must work together for success, both personal and for the company. The articles in this issue remind us of our fellowship that we share. They remind us to look past the day-to-day work and issues and remember what great people make up East Penn.”

Chris Pruitt, along with other key leaders including CFO Christy Weeber, COO Norbert Maleschitz, CCO Pete Stanislawczyk, and CMO Larry Miksiewicz, make it a priority to keep the founders’ legacy alive. The leadership team initiated the Guiding Principles that govern the workplace and its culture—and that incorporate DeLight’s core beliefs and values, employee feedback, and management’s vision for the future. Pruitt and the leadership team also frequent the production facilities to personally connect with employees, as Sally and DeLight both did. As a way to maintain the values and vision moving forward, a committee was formed to implement new ideas and keep measures in place that reinforce the company’s roots while continually celebrating and honoring the contribution of its employees with such events as Employee Appreciation Week, where management serves meals to the East Penn work force.

“We have created a Culture of Caring over 75 years, and multiple generations of family members have made their career with East Penn,” said Pruitt. “We offer an open-door policy, competitive pay and benefits, and comprehensive training and career advancement opportunities that allow employees to experience a variety of roles within the company.”

I admire how Chris Pruitt brings professionalism and grace to handling the most difficult situations. - Kate

Chris cares deeply about the organization, our people, and the community. - Tim

To formalize the education of her children about the business, Sally had initiated the Breidegam Family Council. Formed in 2015, it was designed to help prepare Dan, Tim, Kate, and Matt for leadership roles in the company. At monthly meetings, they discuss the future of the company and are informed about high-level decision-making and challenges East Penn faces. “It’s a great tool for building family comradery, and to learn and grow and develop as future leaders of East Penn,” Tim said.

The members say there is consensus among the family about keeping the company private and family owned, reinvesting profits in the business, paying employees well, and giving back to the community. “We all see eye to eye,” said Matt. “Uncle Dan is a proponent and our grandmother, who as East Penn’s first nurse reminded us of DeLight’s wishes by always asking about employees and how we are giving back to the community.”

Of the Council members, only Dan Breidegam is on the board, although the nephews often sit in the meetings as observers. “We have to train these young leaders right, we can’t just throw them into high-level positions without giving them the proper foundation,” he said.

The grandchildren all want to be more involved in the organization. All three only mentioned wanting to learn more about each facet of the business. “I don’t have dreams of running any particular department,” Dan Miksiewicz said. “I just want to keep learning and doing what’s needed to keep the business growing. I try to represent the family and make sure the employees see that I am here and working to make things better for them. I try to think about how my grandfather and Mom would handle a situation. I emulate them. I will never fill their shoes, but I can try, while contributing to the company in my own way.”

I just want to keep learning and doing what's needed to keep the business growing.

- Dan.

FACTS ABOUT FAMILY BUSINESSES

Family business leaders focus on the next generation, not the next quarter. They tend to embrace strategies that put customers and employees first and emphasize social responsibility, according to a study in Harvard Business Review by Fernandez-Araoz, Iqbal, Ritter, called “Leadership Lessons from Great Family Businesses.”

Family businesses have powerful internal cultures. A study of the organizational health of 114 family firms and 1,200 other large companies found that family-owned businesses scores significantly higher on things like worker motivation and leadership, according to an article in The Economist called “To Have and To Hold.”

*2016 Family Business Survey by Price Waterhouse Cooper.